STRATEGIC

BRAND DESIGN

CONNECT WITH YOUR DREAM AUDIENCE

Our primary service at Peanut Butter Creative is Brand Strategy, meaning we take things quite a few steps further than just simply putting together a logo or website based on likes/dislikes or trends. Our objective is to design a cohesive and thoughtful brand that feels in alignment for both our clients and their audiences. We do this by researching about you and your dream audience and learning what colors, fonts, and wording will resonate most. We use that information [along with a little intuition] to develop a strategy for your brand and then with your approval, we design based on that strategy. We utilize and have perfected this method so that our clients will always have a solid foundation and a “why” behind what we create together. We know you have the power and potential to go above and beyond your wildest dreams with your passion, and we want to help you get there.

WE START WITH...

01.

Brand Archetype Quiz + an in-depth PBC Brand Questionnaire

02.

We strategically develop your brand and present you with our suggested 6-tone color story and fonts -- all with detailed descriptions and reasoning. We kick it off your project with a unique moodboard and send off for approval from you.

03.

Once branding is approved by you, we get to work on strategically planning your custom website -- again with details and reasoning as to our suggestion website flow, functionality, photography suggestions and more!

strategy

NEXT, WE GET TO THE FUN PART...

design

EACH STRATEGIC BRAND DESIGN PACKAGE INCLUDES:

LOGO DESIGN 
+ Three initial designs logo designs to choose from
+ Three rounds of refinement to make your design perfect
+ Primary logo
+ At least one logo variation in an alternate color or orientation
+ At least one submark, perfect for small spaces
+ A custom-designed pattern


Already have a logo design you love? We will evaluate and refine it so it perfectly aligns with the strategic
direction we recommend for you. This may entail adjusting colors or fonts and adding additional layouts or marks so that you have full-packaged branding you can stand behind and be proud of.


COLLATERAL DESIGN
+ Front and back business card design
+ One additional collateral piece of your choosing (a flyer, notecards, letterhead, etc.!)
+ Brand guide which includes your color codes, three font system (heading, subheading, paragraph text fonts) plus tips, tricks and an exercise on brand personality


WEBSITE DESIGN
+ Up to 5 custom-designed website pages
+ A responsive mobile layout
+ Social media connection and integration

 

Domain name, website hosting, e-commerce capabilities, content writing, brand photography, and business naming are additional fees dependent on your choices and needs and can be added on to your Strategic Brand Design package.

INQUIRE FOR INVESTMENT DETAILS

timeline: 6 to 8 weeks