The rebrand of The Modern Aesthetic, a premier medical aesthetics practice in Charlotte, North Carolina, reflects the transformative power of intentional design and storytelling. As a luxury brand and esthetician website designer, Peanut Butter Creative crafted a cohesive identity that merges modern minimalism with timeless sophistication. The project included custom logo design, website design, and brand copywriting—each element designed to elevate the brand’s presence and reflect the high-end client experience The Modern Aesthetic is known for. Known for creating elevated logo design for estheticians and med spas, the team developed a visual and digital identity that exudes confidence, expertise, and calm refinement. Every detail communicates trust, artistry, and approachability—positioning The Modern Aesthetic as Charlotte’s destination for clients seeking confidence through elevated aesthetic care.