top of page

The Biz Blog

INSIGHTS, STRATEGY, AND CREATIVE PERSPECTIVE.

PBC GIFS 2025 (3).gif
BlueFlame-PBC-21_edited.jpg

Peanut Butter Creative is built on a decade of experience in branding, marketing, and design for high-growth businesses. What started as a creative studio has evolved into a hub for strategy, storytelling, and innovation, where we share the ideas shaping today’s most compelling brands.

 

Here, you’ll find thoughtful insights, practical tools, and creative inspiration designed to help you strengthen your brand, attract the right audience, and lead your business with clarity and confidence.

​

Because when intention and positioning  align, business growth becomes inevitable.

Peanut Butter Creative Denver Brand Design and Marketing Strategy
Search

3 Reasons Why Your Dream Client Can't Hear You



ree

1. You’re not specific enough in who you’re targeting:



ree


You say you don’t want to turn anyone away, that your services can help EVERYONE. But, when you speak to all, you actually speak to none (says Seth Godin, expert entrepreneur), meaning that if you’re marketing to everyone, your message is so generic that it’s not resonating with anyone.



2. You aren’t distinct enough.



ree


You stand out by being yourself and speaking in your true voice. If you’re flooding your feed with others in your industry (and mimicking them even without knowing) or trying to replicate someone else’s success, it’s absolutely apparent to your audience. People can sense inauthenticity from a mile away, regardless if it’s intentional or not.


3. You aren’t highlighting the transformation you can provide:



ree


Consumers today want to buy something and have it improve their lives in some way. Because of this, you have to communicate not just WHAT you offer, but HOW it will offer positive change.


If you really think about this last point, what change are you selling? Share it below!

 
 
 

Comments

bottom of page