As a business owner, whether you are just starting out or have been in business for a while, a website is going to provide online visibility that you can control. A website will also increase flexibility and credibility which will help you attract clients. A survey conducted by Verisign found that 84% of US consumers believe a business with a website is more credible than one that only has a social media page. With your website, you have the ability to promote and sell products or services and differentiate yourself from your competition all while connecting with your clients. Your website is often one of the first impressions of your company - so you want to make it count!
No matter if you are creating a new site or modifying what you already have, check out these website tips to help you connect with your ideal clients. + Contact information is easily available and up-to-date. When potential clients visit your page, they should easily and quickly be able to email you or know how to contact you. Some people may already know they want to work with you. They don’t want to scroll or have to search for a long time to find out how to get in touch. Connecting with your clients is important, so make sure it’s easy for them to reach you.
+ Utilize movement. Use interesting, dynamic, moving, and eye-catching content like photography, video, and moving graphics. Keeping the interest of the viewer makes them want to stay on the site longer (dwell time) which increases your SEO. Dwell time is a key metric for SEO rankings because it shows the search engines that your site has valuable information that people want to look at.
+ Include an “about me” section. Potential clients want to know who they are working with. This helps foster the know, like, and trust factor. Tell your story, convey your why, and don’t forget to include your name so they know how to address you when they inevitably contact you to work with you!
+ Organized and intuitively arranged. Your navigation system should be intuitive and easy to use. Your website should be well structured and present information in an organized manner. Clients are more likely to stay on your site longer and view all the valuable information you have to offer when you make it simple and easy for them to find it.
+ Include a menu at the top and bottom of the page. Make your website convenient to use. Add a menu or navigation tool at both the top and the bottom of your page, so no matter where your client is on the page, they will be able to navigate to a new area and stay on your site.
+ Use your branding consistently throughout your website. Just like with all other aspects of your business, your website should be on brand. Use your brand style guide so that no matter if a client is on your social media, website, or viewing physical products, they will definitively know it’s you! Keep your site simple, fresh, and unique.
+ Publish quality content written in your brand voice frequently. Just like you want to use your visual branding consistently, you should also always use your brand voice. Make sure your content is valuable and well-written. Frequently review your copy and update it often to keep the material fresh and current.
+ Create a “Click Me” link. Instead of using Linktree or a similar site, create a hidden page on your website to link in your Instagram bio and other social media pages. On that page, list the links you want to encourage your users to visit. This way, you keep traffic on your own site which boosts your SEO!
+ Showcase client testimonials. Reviews from past clients are powerful and can provide social proof, create credibility for your brand, and help convert viewers into clients. If you don’t have any reviews yet, survey your clients and ask!
+ Use SEO words in the footer of your site to help drive traffic to your site. When you use SEO words that describe what you provide throughout your site, you can ensure search engines will index and rank your website appropriately and show your website to potential clients. Think about who you serve and what services or products you provide when brainstorming a list of words to use.
+ Make your site accessible and mobile-friendly. Make sure your graphics are compressed and optimized for fast loading. People want a site that loads quickly and seamlessly gives them information. Take into account the different device platforms (desktop, mobile, tablet) to ensure your layout and site are still user-friendly. Search engines reward sites that provide helpful content and a good user experience.
Implementing some of these tips can help ensure your website leaves a positive impression, drives results, connects with clients, and helps grow your business. Still not sure where to start or need some help elevating your site? Book a complimentary chat with us and we’d love to help!