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In a world filled with hustle culture, it’s easy to get caught up in the next big thing and constantly work 24/7 striving for perfection. However, being consistent beats being perfect every time. Consistency is a word you hear often in the business world, but why is it important, what does it mean, and what does it look like?

Consistency is key when it comes to building your brand image, being efficient, and serving your clients and customers. When you are consistent your message will be clear and your customers will know what to expect from you. Are you someone who responds within 24-48 hours, do you have business hours, do you follow through you when you say you will do something? This is all part of creating your brand image and how your clients perceive you. Set boundaries for yourself (you don’t have to be available 24/7), communicate those boundaries effectively to your employees and clients, and then stick to them!

+ Consistency builds trust and can improve client retention. When your clients know what to expect from you, they can trust your results.

+ Consistency provides stability. When you are consistent, your employees and customers know what to expect from you and you maintain your message throughout your marketing.

+ Consistency ensures that your team is on the same page and working efficiently, rather than wasting time on non-essential tasks or time-wasting activities. When plans and structure are in place, you and your team can better reach your business goals.

Business is a long game, and to see real results, you need to be prepared to put in the work, day after day, week after week, month after month, year over year... you get it.

This does not mean that you need to be giving everything 100% all the time.

You will experience more growth with consistent work over time at 80% effort than you will if you put in short bursts of intense hustle at various times.

“You don't need to create a masterpiece everyday, you need to get some oil on the canvas everyday.” - Brendan Burch

Commit to the long game and take it day by day. You'll love what you get to look back on down the road!

Consistent is defined as “acting or done in the same way over time, marked by harmony, regularity, or steady continuity: free from variation or contradiction.”

+ Consistent does not mean constant intensity. Allow yourself breaks and get things done, even if that means it is not at your full capacity.

+ Consistent does not mean every day. Create systems and processes to help your day-to-day operations be more efficient and consistent. Utilize outsourcing and scheduling tools to do the work for you and keep things running even when you are not available.

+ Consistent doesn’t mean inflexible. It’s important to have a plan and stick to it, but in that plan allow time for you to take a step back and assess what is working and what could be changed or improved. Being consistent allows you the ability to track your progress and then make changes as necessary to continue to improve and grow rather than staying stagnant.

Being consistent beats perfect every time.

So how do you stay consistent? Create a plan and framework to keep you on track. Oftentimes, entrepreneurs and small business owners daily practice can look chaotic and rushed. They are putting out fires and trying to catch up or keep up instead of having a sustainable plan that can propel them forward. Make a plan and then have the discipline to stay on your plan even when you don’t feel motivated.

This quote from business author John Maxwell says it perfectly:

“Motivation gets you going, but discipline keeps you growing. That’s the Law of Consistency. It doesn’t matter how talented you are. It doesn’t matter how many opportunities you receive. If you want to grow, consistency is key.”

A little bit every day will add up to big results. Determine your vision and goals, make a plan, and then stick to it! Remember, your business is a part of your life, but don’t make it your whole life. If you’re feeling the pressure of the hustle culture and sacrificing your health or family time, check out our tips on how to prevent burnout here. What can you implement today to bring consistency into your business? Let us know in the comments on Instagram. We’d love to hear and support you in your goals!


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