This is a bit controversial in the design world but we’re going to share our thoughts with you. Feeling a bit spicy today 🌶
A good designer doesn’t have *one* specific style.
An experienced, strategic designer will have a diverse portfolio where each design is specifically crafted for that client and their dream audience.
Be wary of a portfolio that all looks the same. Yes, even if it’s pretty.
Brand design is not just about creating aesthetically pleasing, on-trend designs. It’s about intimately knowing and obsessing over clients and THEIR target audiences to understand what will truly connect and move their businesses forward.
Think twice if a designer tells you to check out their portfolio to see if you’d be a good fit. No, no. Don’t fit your business into someone’s singular design style. Choose a designer that will carefully develop branding for you that will connect and convert for YOUR business.