Is it just us, or does your face also light up like Christmas morning when your brand or business receives a glowing review? It immediately turns your day around, right?
We’ve previously talked about How Client Testimonials Can Improve Your Brand, as well as The Best Kinds of Client Reviews to Feature, both of which contain helpful tips to utilizing and analyzing your client reviews.
But today, we want to share with you the 3 best ways to maximize a review that comes to your inbox. Because guess what? You can turn around and make that review work for YOU!
3 Tried-and-True Ways to Share Customer Reviews & Grow Your Business
Before we dive into our 3 specific customer review sharing tips, we want to encourage you to have a review system set up in place that motivates customers or clients to leave their thoughts about your business or their experience. Do you have an easy way for customers to leave a review on your website? What about your Google My Business or Facebook page? Each of those locations (along with many others) are prime locations for your customers to take a quick minute to share their thoughts or experience. Make sure you have those set up if you don’t already!
Now, let’s talk customer review sharing!
1. Share your best reviews on social media
Thank goodness for social media and how convenient it is to throw up a post! Using your social media feed to highlight happy customers is an excellent way to grow your business. New followers will see that review and could take the leap to purchase or sign up. Not to mention, current followers or customers will see that review as well and if they relate to it, they will likely feel more confident in their decision.
Simply copy and paste the exact verbiage of the review into your preferred design tool. Design the review around your brand so people know this review is talking about you. Don’t forget to leave the name of the person who left the review (with permission) and include a captivating caption with a call-to-action that encourages engagement and sharing.
We often share our favorite reviews on our social media channels and it has led to multiple new clients!
Lastly, reviews can be shared as regular feed posts or stories. Both can have powerful effects! Make sure to review The Best Kinds of Client Reviews to Feature.
2. Share powerful reviews to your newsletter audience
Your newsletter subscriber list is one of your best marketing tools for your brand. You OWN that list (unlike most social medias) and you can communicate with them as often as you like!
Sharing your best client testimonials or reviews to your newsletter audience once or twice a month is a great way to A) promote a product or service, especially if you are running a sale and B) appear in your subscribers inbox as a reminder that you exist! There are countless benefits to utilizing your email newsletter list, but including client testimonials as part of your content is a great marketing strategy.
For even more helpful ideas, check out this article on 5 Powerful Ways to Use Customer Reviews in Your Email Content.
3. Share positive reviews on your website
Last, but certainly not least, your website is your home turf. It’s the place you generally want to send your customers or clients to learn more about you, your product, or your service. It also makes the perfect location for multiple customer reviews.
When designing your website (we’d love to help you design your website!), ensure that you leave room for client reviews or testimonials, specifically the ones that radiate happiness and positivity about your brand. Your site is absolutely a place to brag about yourself and your products. Let the words of other satisfied customers do that for you!
We at Peanut Butter Creative have branded client testimonials as “Love Notes.” We feature them on our home page and they mean the world to us!
Are you ready to put your reviews to work using these methods? We are confident that they will make a difference for you.
If you ever want to learn more about how to build your brand with the use of client testimonials, reach out so we can chat! We would love to help support you!