A while back, you may have read our blog on Your Timeline for Website Updates on our recommended timeline for updating your website for your business. Today, we're going to elaborate on our number one trick we've used and recommend our clients use to really ensure your website is the best it can be, at all times!
When it comes to your website, it's important to think about all of the different people that are going to be viewing it at any given time. Just because you understand every piece of it, does not mean the average (or not so average) person will. To improve the odds of your website being straight-forward to most of your potential clientele, our number one trick is to ask for feedback!
Hopefully, you have friends, families and colleagues that support you and your business. Put them to work! We recommend asking 5 to 10 people to review your website. It would be best to get folks who are less tech-savvy, because if they can navigate your website without any issues, then you're one step ahead of the rest of us! Assign a specific task to each person and get their feedback on how easy it was to complete the task. Here are some examples:
1. Can you go to my website from your desktop computer, and go through the steps to purchase 1 item using my promo code?
2. Can you view my website from your phone and attempt to schedule an appointment with me?
3. Can you visit my website and without navigating anywhere but the homepage, can you tell me what you think my business is about?
These are simply examples, there are tons of tasks you can assign your 'website helpers' that will be unique to you and your website. The goal here is to ask your friends + family members to be as unbiased as possible and give you their honest feedback. If you don't have close friends or family members to help you out, or if you'd rather a complete stranger to give you their unbiased thoughts and feedback, there are tons of user review sites available online that include a free trial, such as Loop.
Once you receive feedback from all of your requested helpers, see if there are any commonalities. If your business is an eyelash extension business, but most of your helpers thought you were a makeup artist after only looking at your homepage, you probably have some changes to make. Take all the feedback you can get and use it as constructive criticism. Remember that you certainly don't need to make ALL changes that every person suggests, but you'll want to take a close consideration of all the data you collect and make the changes you feel are beneficial to your brand.
Happy Business Building!